The Story Edge

How Leaders Harness the Power of Stories to Win in Business

Our stories allow us to explore our greatest desires and fears, connect with others on a deeper level, and gain a sense of clarity and purpose. In an era of chaotic change and high-pressure decision-making, Kindra Hall—author of Stories That Stick—has a message that runs counter to much of the business acumen of the day: Now more than ever, good storytelling is a critical part of successful leadership.

From corporate initiatives and marketing strategies to scientific research and innovation, stories are the key ingredient to engaging audiences, building consensus, and inspiring action. The Story Edge will show you:

  • Why storytelling is an essential part of being human.

  • How to find and leverage the story in every situation.

  • How to use story as a tool for positive social impact.

  • How to craft your story in order to leave a lasting legacy.

Hall masterfully interweaves storytelling theory with practical business scenarios, creating an engaging guide for present and future leaders. You'll learn how to embrace the art of storytelling and how to consider all angles of the story in every situation.

If there's one thing that will remain true—despite all the transformations we experience in business, AI, culture, and innovation—it's the importance of story. Why? Because story is the original algorithm, the true universal language. And it's one of the most important tools we, as humans, have.
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  • Whether it’s pitching in the Shark Tank or creating a global cupcake brand, I’ve always believed storytelling is the essential ingredient to success. The problem? Not many people know how to use stories and even fewer know how to teach story skills… except Kindra Hall. The Story Edge is the groundbreaking guide for leaders to finally master this necessary skill and use it to achieve their own sweet success.

    —Candace Nelson, Sprinkles Founder, Bestselling Author, Guest Shark

  • The Story Edge is like your personal leadership coach. Whether you're leading yourself, your team, or connecting with customers, Hall combines storytelling theories with real-world business scenarios in a way that's not just interesting – it's downright transformative. This book isn’t just about understanding the power of story, it's about using it to create real success and a lasting legacy.

    —Amy Porterfield, Author of the New York Times Bestseller, Two Weeks Notice

  • It’s one thing to capture attention, but it’s an entirely different power to hold it, and move it to action. In The Story Edge, Kindra does a masterful job of giving the strategy to do all three. (Chapters 7 & 8 are packed with value.)

    —Todd Herman, Author, The Alter Ego Effect & Coach to Superstars like Kobe Bryant

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