Stories that Stick

How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.

Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:

  • The Value Story—convince customers they need what you provide.

  • The Founder Story—persuade investors and customers your organization is worth the investment.

  • The Purpose Story—align and inspire your employees and internal customers. 

  • The Customer Story—allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.

Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

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  • Whatever you do, wherever you are in your career, this is the book to read right now. Practical, funny and true, Kindra's new book is a keeper.

    —Seth Godin, New York Times bestselling Author of This Is Marketing

  • Storytelling is an essential business skill. It makes data more compelling and communication more effective. In her book, Kindra Hall makes storytelling accessible to anyone. You don't have to be a great writer to tell great stories--you just need to know how to tell Stories That Stick

    —Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better

  • Storytelling is an art form often lost today among snippets, sound bites, and buzzword copy. Which is unfortunate, because story is how we've connected with each other since language began. In Stories That Stick, Kindra Hall beautifully weaves the argument for story with the best way to craft one. Advice every business owner and influencer needs to understand.

    —Mel Robbins, author of the international bestseller The Let Them Theory