Your Storytelling Strategy Needs Creative Writing and Journalism Talent

One of the best-kept secrets in business? Stories are incredibly cheap to produce, yet they can yield massive results.Whether you're a startup, a solopreneur, or part of a larger marketing team that’s budget-conscious, a compelling narrative can set you apart without emptying your wallet.

So, what’s the key to elevating your storytelling strategy while keeping costs down? Hire an intern. But not just any intern—look for candidates majoring in journalism or creative writing.

Here’s where many businesses go wrong: when seeking low-cost help, they often recruit marketing or business students. This is a big mistake! While these students might know how to analyze KPIs and utilize platforms, they lack the foundational skills necessary for storytelling.

Journalism students bring valuable interviewing skills and know how to uncover the essence of a story. Creative writing majors understand the art of character development and emotional depth—elements that make narratives resonate with audiences.

If you want to supercharge your storytelling, consider tapping into the talent at your local university. Bringing these skills onto your team can transform your marketing efforts and help you craft narratives that captivate and engage.

In the world of business storytelling, the right talent can make all the difference. Don’t overlook the power of creative minds; they can take your story—and your bottom line—to new heights.