Story-ing Your About Us Page

Sep 27

When you’re looking to make a difference to your website with storytelling, one of the easiest places to start is with your “About Us” page. This page is your opportunity to introduce your audience to the human side of your business, making it the perfect place to tell a story.

The “About Us” page is one of the most important digital communication moments that exists.

By incorporating the story of your business’s founders or one meaningful stop on the journey to its creation, you can better illustrate the joy and passion behind the work that you do.

In this video, I’ll share an example of an outstanding “About Us” page, and I’ll outline the specific steps that you can take to add a meaningful story to your own. This vital step will revolutionize your company’s digital identity and deliver a powerful, personal message to your potential customers.

Kindra Hall

Wall Street Journal bestselling author and Award-Winning Storyteller Kindra Hall, MA, told her first story in the spring of 1992.

Since that time, Hall has become the go-to expert for storytelling in business and beyond. She is the best-selling author of Stories that Stick, which debuted at #2 on the Wall Street Journal Bestseller List, and companies like Forbes and Gartner say it “may be the most valuable business book you read.” Kindra’s newest book, Choose Your Story, Change Your Life is one of the Next Big Idea Club’s top 10 happiness books.

Kindra is a sought-after keynote speaker trusted by global brands to deliver messages that inspire teams and individuals to better communicate the value of their company, their products and their individuality through strategic storytelling. She lives in Manhattan with her husband, young son and daughter.

Story-ing Your About Us Page

The “About Us” page is one of the most important digital communication moments that exists.

When the "About Us" Story Just Isn't Right

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