The Elevator Pitch Is Dead. Long Live the Story.
I get this question a lot: “How can I create a great elevator pitch?”
Like me, you’ve probably heard the debate for decades. It’s likely that you’ve struggled to compose an elevator pitch of your own. You have one floor—just a few seconds, really—to create enough intrigue that your audience will want to know more before they exit the elevator.
I used to cringe at this question.
But my outlook changed when, on a random day at the airport, I heard the most compelling elevator pitch of all time. This overheard snippet of casual conversation was so fascinating that I barely resisted the temptation to jump out of the elevator early to hear more. Here’s the crazy part:
The greatest elevator pitch I’ve ever heard wasn’t a pitch at all.
Listen as I share the story of the elevator pitch that left me itching with intrigue, and learn the three steps that will turn your elevator pitch into one that people actually want to hear.
